Scoring model
How this business is weighted
Choose a business first
1
Step 1
Pick your business
Choose the option that best matches your plan. MONTYPICK changes the scoring model so a cafe is not judged like a daycare, salon, or office.
What you will get
- A shortlist-ready area recommendation
- A 100-point score for both areas
- Evidence that supports the result
- Practical checks before you commit
1 business
2 areas
1 clear answer
Helpful tip
A cafe and a daycare should not be judged the same way. Choose the type that feels closest to your real plan.
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About the recommendation
Where the recommendation comes from
The experience stays simple, while the recommendation remains grounded in official Montgomery data.
Official city data
Built from the City of Montgomery open data portal.
Business-specific weights
The score changes depending on the business you choose.
Decision support
Useful for comparing options, not a guarantee of success.
See the public data behind the recommendation
2
Step 2
Choose the areas you want to compare
Start with the area you are seriously considering, then choose the right benchmark to test whether it really holds up.
Choose your benchmark
Start with the area you are seriously considering. Then decide whether to compare it with another area you pick, the citywide baseline, or the strongest current option.
6
Montgomery areas
3
benchmark options
1
clearer decision
After you pick both areas, you can flip the view and read the same matchup from the other area's side.
1
Pick your main area
Start with the Montgomery area you are seriously considering for your business.
2
Pick what to compare it with
Choose another area, the city average, or the strongest alternative.
Choose your benchmark path
Pick a second area
Use this when you already have two Montgomery areas in mind. Benefit: you get the clearest side-by-side comparison.
Click an area marker or area card to choose your main area.
You can use the map buttons or the area list below. Both work well with keyboard, mouse, and touch.
Montgomery locator map
No area boundaries implied
Reference map for the six project areas. The comparison itself is driven by official city signals.
Main area
Compare against
Reference positions only. Unselected markers stay neutral, and the comparison is driven by official city signals rather than implied neighborhood boundaries.
Select from the list
Each selected card will show its role clearly, so you can always tell which area is the focus and which one is the comparison.
3
Step 3
See which area gives you the stronger start
MONTYPICK turns raw local signals into one practical read: where the case is strongest, where the tradeoff sits, and what to validate before you spend money.
What this result shows
- Which area gives you the stronger opening position
- Which signals and visuals are actually driving the result
- What you should still validate before spending
Score out of 100
Charts + reasons
Next steps
Recommendation
Reverse comparison active
Choose two areas first to frame the right comparison question.
Choose two areas first
Your decision read will appear here after the comparison runs.
Tradeoffs between the two areas will appear here after the comparison runs.
Reverse comparison keeps the evidence fixed, but switches the decision lens.
Quick view
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point spread
No comparison yet
Run the comparison to see which area leads.
Business
Not selected
Compare mode
Second area you picked
Main drivers
They will appear here
Candidate area
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Separation in this comparison
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Run the comparison to see how much separation there is between the two areas.
Benchmark area
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Read the score
How to read the scores
Candidate area
Benchmark area
This is not a school grade or a city average. It is a 0-100 fit score built from five local signals, weighted for the business type you chose.
80-100Strong fit to launch
65-79Good potential
50-64Mixed case
0-49Higher-risk choice
Run a comparison to see how meaningful the separation is between the two options.
Five signals
What goes into the score
The same five signals are used every time. The business type changes how much each one matters.
Quick Tutorial
How to use this tool well
Optional guide for first-time users
Use this guide when you want a faster way to get useful comparisons from the tool.
Start with a real business case
Pick the business type that is closest to the concept you would actually launch. The more realistic the choice, the more useful the comparison becomes.
Compare on purpose
Put your strongest candidate area on one side, then use the other side to test it against another option or a reference point.
Look at the distance, not only the winner
A result is more convincing when the gap is clear. If the scores stay close, the final decision may depend on details outside the model.
Read the tradeoffs
Use the result breakdown to understand where one area pulls ahead and where another still has a case.
Use the recommendation as a filter
Treat the output as a strong first-pass decision aid, then validate the shortlist with real-world factors such as site conditions, lease terms, and local competition.
Try more than one comparison path if your concept could work in different types of locations.
Visual read
Decision fingerprint
One graphic to see where each area is strong, weak, and unbalanced.
At a glance
Decision story
Five visual cards explain the lens, the lead, the biggest separation, the latest shift, and what would need to change.
Decision evidence
These local signals help explain why one area reads stronger than the other.
What this result really means
Checks before you commit
What is changing in this area?
Recent changes will appear here after the comparison runs.
Ask MONTYPICK
Ask simple questions like “Why did this area win?” or “What should I check next?”